Context

Renault launched the Alaskan Tour, a national roadshow featuring multiple Alaskan trucks traveling across Argentina alongside a branded trailer stand deployed in different cities. The goal was to showcase the truck and generate buying intent. I was hired to lead the full audiovisual production, focused on social media content.

My Approach

Although the overall strategy came from the agency, I took full control of the creative direction, filming, editing, and delivery, ensuring every piece had a clear narrative, strong visuals, and was optimized for digital consumption.

Client

Renault Argentina

Role
  • Director
  • Creative Director
  • Filmaker

Creative Strategy Applied

While I didn’t lead the media buying, I worked under performance creative principles:

  • Emotional + functional messaging: Showcased both adventure and everyday utility.
  • Visual and narrative consistency: Maintained the same tone and look across all pieces of the tour.

Results

The client reported a noticeable increase in engagement during the campaign period, with a high volume of positive comments and inquiries at dealerships.The content I produced played a key role in generating interest and positioning the Alaskan in new markets.

Conclusion

This project allowed me to lead end-to-end creative execution, adapting in real-time to changing environments while staying aligned with visibility and conversion goals. It confirmed my ability to create content that connects brand, product, and platform with strategic thinking.

Renault Alaskan – Pinamar, Argentina

Renault Alaskan – Mar del Plata, Argentina

Renault Alaskan – Pergamino, Argentina

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