Portfolios – Jose Pregnolato https://josepregnolato.com Wed, 03 Sep 2025 01:26:57 +0000 es hourly 1 https://wordpress.org/?v=6.9 Audiovisual https://josepregnolato.com/tp-portfolios/audiovisual/ Tue, 02 Sep 2025 23:42:42 +0000 https://josepregnolato.com/?post_type=tp-portfolios&p=16147

Audiovisual Work

I started out as a filmmaker, motion designer and art director, producing hundreds of pieces — from TV commercials to complex animations. Over the years, I’ve worked across traditional advertising, web content, large-scale events, presentations and documentaries. I collaborated with production companies, VFX and post-production houses, as well as direct clients such as Coca-Cola, Renault, Red Bull, Heineken, IBM, among others.

Services
  • Creative Direction
  • Concept & Narrative Development
  • Audiovisual Production (AI-powered)
  • Motion graphics design
  • Filmmaker
  • Director
  • VFX Post production
  • Color correction

Some of my work

New Volkswagen TAOS

Youth Olympic Games

Lollapalooza Argentina

World environment day

YPF – Barista competition

Renault Alaskan – Patagonia, Argentina

Coca-Cola Soccer ad composition

Movistar Agro Business

Jack Daniels

Miller Halloween

Volkswagen TCross

RENAULT 2020

Bonaqua – Virtuous circle

Coca-Cola Suprise Ad

Aquarius

Renault Alaskan – Pinamar, Argentina

Renault Alaskan – Mar del Plata, Argentina

Renault Alaskan – Pergamino, Argentina

Coca-Cola ad

Baf Week

Vea conection

]]> Alaskan https://josepregnolato.com/tp-portfolios/alaskan/ Tue, 02 Sep 2025 22:22:40 +0000 https://josepregnolato.com/?post_type=tp-portfolios&p=16088

Context

Renault launched the Alaskan Tour, a national roadshow featuring multiple Alaskan trucks traveling across Argentina alongside a branded trailer stand deployed in different cities. The goal was to showcase the truck and generate buying intent. I was hired to lead the full audiovisual production, focused on social media content.

My Approach

Although the overall strategy came from the agency, I took full control of the creative direction, filming, editing, and delivery, ensuring every piece had a clear narrative, strong visuals, and was optimized for digital consumption.

Client

Renault Argentina

Role
  • Director
  • Creative Director
  • Filmaker

Creative Strategy Applied

While I didn’t lead the media buying, I worked under performance creative principles:

  • Emotional + functional messaging: Showcased both adventure and everyday utility.
  • Visual and narrative consistency: Maintained the same tone and look across all pieces of the tour.

Results

The client reported a noticeable increase in engagement during the campaign period, with a high volume of positive comments and inquiries at dealerships.The content I produced played a key role in generating interest and positioning the Alaskan in new markets.

Conclusion

This project allowed me to lead end-to-end creative execution, adapting in real-time to changing environments while staying aligned with visibility and conversion goals. It confirmed my ability to create content that connects brand, product, and platform with strategic thinking.

Renault Alaskan – Pinamar, Argentina

Renault Alaskan – Mar del Plata, Argentina

Renault Alaskan – Pergamino, Argentina

]]> Deli-express https://josepregnolato.com/tp-portfolios/deli-express/ Tue, 02 Sep 2025 03:36:12 +0000 https://josepregnolato.com/?post_type=tp-portfolios&p=15998

Context

Deli Express is a home delivery service that works like an extended convenience store: sodas, snacks, alcoholic beverages, and more, delivered straight to your door. The challenge was to stand out on an unconventional medium: the LedOne outdoor LED screen, where people are usually passing by on foot or by car, giving you only a few seconds of attention.

Challenge

  • Ultra-short format: The spot had to last just 15 seconds.
  • No sound: The entire message needed to be communicated visually.
  • Distracted audience: Pedestrians and drivers, not in “ad-watching mode.”
  • Cultural relevance: The story had to resonate with local codes and habits.

Within this frame, the opportunity was to turn a simple everyday problem into a micro-story with instant empathy.

Client

Deliexpress

Services
  • Creative Direction
  • Concept & Narrative Development
  • Audiovisual Production (AI-powered)
  • Visual Strategy for Outdoor Media

Strategy

The starting point was to understand the real problem Deli Express solves: “I’m out of something and I need it now.” In Argentina, running out of Coke for a Fernet during a gathering is almost a national emergency, an insight that connects immediately with the target audience.

Building on this urgency, the strategy was to create an instant visual story, one that could be grasped in seconds, with no text and no sound.

To achieve it, we featured “El Loco Blanco,” a Yeti-like character with millions of followers already embedded in local digital culture. Through minimal gestures and actions, the narrative unfolds: the Yeti prepares a Fernet, opens the fridge and finds no Coke, orders from Deli Express, and instantly receives the delivery.

Humor and cultural recognition turn the character into a visual hook that captures attention, even if the viewer is just passing by.

Results

  • High brand recall by combining a viral character with a relatable everyday situation.
  • Direct association between Deli Express and “last-minute rescue” convenience.
  • Spontaneous engagement: People who recognize the character share the experience, extending the reach beyond the physical screen.
]]> Led One https://josepregnolato.com/tp-portfolios/led-one/ Tue, 02 Sep 2025 02:51:17 +0000 https://josepregnolato.com/?post_type=tp-portfolios&p=15960

Context & Challenge

Led One is a high-visibility LED screen located in the heart of the city, facing the main square and diagonally across from one of the busiest bars in town. I was hired to create an audiovisual piece that would demonstrate the real impact of the screen, not from a technical standpoint, but from an emotional one: could we make someone stop, look, laugh, and remember what they saw days later?

I knew it wouldn’t be easy:

  • The screen has no sound.
  • People walk by quickly and tend to avoid advertising.
  • No one wants to see “ads.”

So I thought: what if instead of an ad, I gave them something they couldn't ignore?

Client

Led One - Impormot

Services
  • Creative Direction
  • Concept & Narrative Development
  • Audiovisual Production (AI-powered)
  • Visual Strategy for Outdoor Media

The Idea

I developed a disruptive piece for the brand Impormot, a motorcycle parts store. But I didn’t show motorcycles. Instead, I told a visual micro-story based on a real issue: small-displacement motorcycles, due to their lack of power, often compensate with loud, annoying exhausts. That noise is a daily nuisance, and I used that discomfort as a starting point. .

I put myself in the shoes of those who suffer the most from that sound: elderly people standing on the sidewalk, visibly annoyed, watching a loud motorcycle go by. That was the first impact. The prejudice. The familiar. Then came the twist: seconds later, those same seniors appeared happy, wearing motocross helmets, posing like extreme riders. Not only did they understand the code, they joined in on the noise. All generated with AI.

I turned negativity into complicity. Reality into absurdity. Complaints into laughter. A grotesque visual: elders on motorcycles, in a universe that doesn't exist, but one no one can look away from.

Visual Strategy

  • Fast-paced rhythm and visual hooks to grab immediate attention.
  • Typography and layout designed to be read on the move.
  • Narrative designed to work without sound.
  • Humor and surprise as triggers for memory and word-of-mouth.

Results

People didn’t just look at the screen, they stopped, laughed, and talked about the video. Spontaneous comments like “Did you see the old guys on the bikes?” started circulating days after.

Additionally:

  • I proposed installing a camera to count how many people look at the screen (currently in development).
  • The content was organically shared on social media.
  • The screen increased its appeal to new brands: Led One used this activation as a case study to sell more ad space.

With this action, I didn’t just create entertaining content, I demonstrated the true value of the screen as a medium. A soundless piece, out in the street, surrounded by noise and distraction, managed to grab attention and stay in people’s minds. And that’s exactly what Led One is selling.

ChatGPT-Image-9-may-2025-08_08_02-p.m.jpg
Personas-mayores-cubriendose-los-oidos.jpg
]]> Fashion Dark https://josepregnolato.com/tp-portfolios/fashion-dark/ Thu, 11 Jul 2024 04:07:36 +0000 https://liko.foxthemes.me/?post_type=tp-portfolios&p=14146

Mockups
google pixel

Scroll to Explore
Visit Website

Daring Colors

An introduction

Liko website was using a generic template, felt quite outdated and not in-line with the quality of his work. The main goal was to translate his high-end photography into a digital experience that would honor and present his work in a memorable and contemporary way.

Each case study gets its own identity through the styling options in the custom content management system. The styling options are pre-defined

The Goals

An introduction

Liko website was using a generic template, felt quite outdated and not in-line with the quality of his work. The main goal was to translate his high-end photography into a digital experience that would honor and present his work in a memorable and contemporary way.

Each case study gets its own identity through the styling options in the custom content management system. The styling options are pre-defined

The Goals

An introduction

Liko website was using a generic template, felt quite outdated and not in-line with the quality of his work. The main goal was to translate his high-end photography into a digital experience that would honor and present his work in a memorable and contemporary way.

Each case study gets its own identity through the styling options in the custom content management system. The styling options are pre-defined

]]> Tesla Dark https://josepregnolato.com/tp-portfolios/tesla-dark/ Thu, 11 Jul 2024 03:47:32 +0000 https://liko.foxthemes.me/?post_type=tp-portfolios&p=14127

[UI, Web Design]

Top Paddock

Fb In Be
Scroll or drag to navigate

Overview

Eagle Films is an active player on the entertainment scene as a major Hollywood movies distributor and co-producer. They reach out to me to not only redesign their website but also to change the look and feel of their brand.

Client

LikoTheme

Services

UI / UX Design

Location

USA

Release Date

October '2022

The Challenge

Blue Marine Foundation challenged us to create a digital experience that successfully educates people on the importance of our oceans and the solutions we can implement to mitigate climate change. The health of the ocean affects us all and for that reason, the site needed to connect with as many people as possible, from students to policymakers. The journey begins with an introduction to ocean preservation, in the form of a meditative breathing exercise. This aims to reduce tension and in-turn improve concentration and memory.

]]> Porsche Dark https://josepregnolato.com/tp-portfolios/porsche-dark/ Thu, 11 Jul 2024 02:50:11 +0000 https://liko.foxthemes.me/?post_type=tp-portfolios&p=14066

01

Design Studio

Magazine Cover

Designing a portfolio for a wonderful Photographer The site promotes the stunning work of Russian photographer Elena Iv-Skaya. Elena has a passion for highly aesthetic, strong and elegant imagery with saturated colors, and I built a minimalist layout that let her work stand out on its own.

Visit Website

Client

LikoTheme

Date

October '2022

Services

UI / UX Design

Share

01

Visual Identity

Visually match Elena's personal style

The design needed to be as elegant and clean as possible. I chose a serif font that felt like one you’d see in a fashion newspaper, and plenty of negative space ensures that the pictures do not fight with each other for attention. I also used very muted colors to keep the focus on the saturated ones in Elena’s photos.

  • DIGITAL STRATEGY
  • USER EXPERIENCE (UX)
  • USER INTERFACE DESIGN (UI)
  • PRODUCT DEVELOPMENT

Typhography

Big Shoulders Display

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0123456789

Aa

Syne

abcdefghijklmnopqrstuvwxyz

0123456789

Aa

Colors

#19191A #5D5D63 #ECECEA

02

The Solution

Visually match Elena's personal style

The design needed to be as elegant and clean as possible. I chose a serif font that felt like one you’d see in a fashion newspaper, and plenty of negative space ensures that the pictures do not fight with each other for attention. I also used very muted colors to keep the focus on the saturated ones in Elena’s photos.

We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.

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]]> Fiedunit Dark https://josepregnolato.com/tp-portfolios/fiedunit-dark/ Wed, 10 Jul 2024 11:34:21 +0000 https://liko.foxthemes.me/?post_type=tp-portfolios&p=14016
Progress

Client

LikoTheme

Date

October '2022

Service

UI / UX Design

Share

01

Design Studio

Perspective

Lorem ipsum dolor sit amet consectetur. Ultrices malesuada sed volutpat elit cum. Viverra dolor maecenas amet dui. Netus aliquet nunc netus cras eu eget erat risus. Ipsum ac imperdiet urna nunc. Rutrum lorem integer. Express the human touch and the artisanal approach that are central to the brand and ensure client project will be both totally unique and exceptionally well built. Present the huge selection of styles,

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]]> Sed Lectus Dark https://josepregnolato.com/tp-portfolios/sed-lectus-dark/ Wed, 10 Jul 2024 09:56:40 +0000 https://liko.foxthemes.me/?post_type=tp-portfolios&p=13961

01

Design Studio

Big Dream

We provide digital experience services to startups and small businesses. We help our clients succeed by brand identities, digital experiences.!

Client

LikoTheme

Date

October '2022

Services

UI / UX Design

Share

Prev Next
]]> Big Dream Dark https://josepregnolato.com/tp-portfolios/big-dream-dark/ Wed, 10 Jul 2024 09:29:40 +0000 https://liko.foxthemes.me/?post_type=tp-portfolios&p=13925

01

Design Studio

Big Dream

We provide digital experience services to startups and small businesses. We help our clients succeed by brand identities, digital experiences.!

Client

LikoTheme

Date

October '2022

Services

UI / UX Design

Share

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